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Serving San Jose, Santa Cruz & Monterey Bay Area.
For an appointment, call 831-426-4321


Giving your eyes a lift

Here are some examples of the permanent makeup brows styles offered by Pure Beauty. Additionally there is also a hair stroke/powder fill combo brow style.

Nano Hair-stroke

Nano Hair-stroke

This is an example of hair-stroke. This techniques consists of tiny lines that simulate the natural brow hairs.

Ombre/ Powder

Ombre/ Powder

This is an example of ombre brow which is done with “powder-effect”. This technique resembles a topically applied soft powdery eye brow makeup.

Interested… Please fill out our new client consult and book your free in-house visit with Erika.

Treatment Details

Erika will customize the eyebrow shade and thickness best suited for you using a wide range of high quality hypoallergenic permanent makeup pigments and new sterilized needle sizes. Before she begins the procedure, she sits down and works with you to shade and shape your brows with a pencil, allowing you to agree on the best color and shape to fit your face.

To keep discomfort to a minimum, anesthetic creams are used before and during the procedure. The entire process takes only 2 hours and there is no down time. A touch up is required once 1-3 months after initial procedure.

Pigment retention depends on skin type, age, aftercare, sun exposure, use of certain skin products, pigments used, immune system, medications and other factors. Touch ups are recommended once a year to prevent natural fading. Note: not every skin type is ideal for hairstrokes.

Precautions Before Treatment

  • Must not be pregnant or nursing.
  • No heavy exercise after the procedure.
  • Do not tan or have sunburned face.
  • Do not take Aspirin, Niacin, Vitamin E, Fish Omega Oils or IBUprofen 3 days before procedure.
  • No alcohol or sedatives on the day of the procedure.
  • No waxing or tinting 3 days before.
  • Please note that you will be more sensitive during your menstrual cycle.

Post Care Instructions For Eyebrows

Please note: Proper care following your procedure is required to achieve optimum results. If the aftercare instructions are not followed correctly, an unpredictable amount of color may be lost. Please follow the directions below as specified by your technician.

  • The area may be swollen and tender for up to 72 hours. Place ice in a bag over a lightly moistened paper towel on the procedure area. Be sure to ice area down until swelling is minimal.
  • Darkness, thickness, and unevenness of shape right after the procedure is normal due to swelling.
  • Do not touch the procedure site during the healing process to avoid bacteria infection. Avoid direct shower spray. If water gets on area, blot dry with a clean towel. Avoid makeup application directly onto area, do not expose treated area to hot tubs, saunas, swimming, excessive sun, facial cleansers, toners, or lotions, and no heavy exercise for 3-5 days.
  • Dryness around the area will start within 3-5 days. When flaking/scabbing begins, you may rinse the area very gently with cool water OR apply a thin layer of the provided ointment 1-2 times a day with a cotton swab(or clean finger) for 5-7 days. Treat until flaking/scabbing is done. Dry healing may be recommended for dry strokes. (Please follow your instructions directed from your technician).
  • Tenderness, dryness, and itching are normal during the healing process. If a scab appears, do not pick, peel, or scratch. The color may heal unevenly. Scarring and infection could also be a risk.
  • When flaking/scabbing is done, the color will appear very light and may also appear slightly pinkish due to tenderness of tissue – this is normal. Allow the inside dermal layer of the skin to heal and the color will slightly darken after 4 weeks.
  • An unpredictable amount of color will be lost (approximately 20%-60%+). In some cases due to scarring (from previous tattooing), large pores, oily skin, certain skin types, or medication, color may not appear at all. It is unforeseen how much color your skin will retain, as each individual’s skin is different. You may need a second, third, or fourth application to meet your expectations of darkness to your preference. Note: dead skin cells may appear gray during the sloughing-off stage.
  • Monitor the area for any oozing of lymph, blood, or plasma secretion. Press area gently but firmly with tissue to remove. If body fluids remain on the area(s), a thick scab will develop and will inhibit color pigment saturation. Blotting may be discontinued when the secretion stops. Oozing may occur for 2-3 days.

Please call us if any of the following symptoms occur:

  • Excessive swelling that moves outside of the procedure’s area.
  • Inflammation, itchiness, or irritation of the tissue around the procedure’s area after 72 hours.
  • Oozing of yellowish secretion or sharp pain in the procedure’s area.
  • Due to exposure to environmental bacteria during the healing period, there is always a high risk of infection to the procedure site.