Serving San Jose, Santa Cruz & Monterey Bay Area.
For an appointment, call 831-426-4321


  • Due to the 2019-2020 outbreak of the novel Coronavirus, COVID-19, we are taking extra precautions with the intake of each client, health history review, as well as sanitation and disinfecting practices. If you are awaiting test results on the day of the procedure, your appointment is still on. Erika requests that you contact her only if the results of the test are positive.

    Please only fill out the form if you have an appointment.

    Symptoms of COVID-19 include: • Fever • Fatigue • Dry cough • Difficulty breathing • Sudden loss of taste and/or smell

    Please fill out this form no sooner than 24 hours before your scheduled appointment.

    You can either download the form and bring it in or fill out the form online.

    • It is recommended that if you have received the vaccine, wait at least 14days before any permanent tattooing procedure.
    • By signing below I agree to each above statement and release the Esthetician and Pure Beauty Esthetics from any and all liability for the unintentional exposure or harm due to COVID-19. Your Esthetician and all employees of this facility agree that they abide by these same standards and affirm the same. We also affirm that we have improved and expanded our sanitation protocols to more thoroughly fight the spread of COVID-19 and other communicable conditions.
    • This value will be used as your signature.

  • All prospective clients need to fill out this form. It is extremely helpful when determining the best approach for a successful procedure.

    Please have an image ready to upload as it is required. If this is a problem, please contact Erika at or call 426-4321.

    Erika will be contacting you within 72hrs.

    • Accepted file types: jpg, gif, png, pdf, Max. file size: 400 MB.
    • This field is for validation purposes and should be left unchanged.


Find us in our Seabright neighborhood between the cross streets of Federick and South Morrissey at 349 Gault Street, Santa Cruz.

Our hours are 9am – 6pm, by apppointment only, Tuesday through Saturday.
Tel: 831-426-4321

★ ★ ★ ★ ★
Fabulous reviews from satisfied customers of Pure Beauty