Serving San Jose, Santa Cruz & Monterey Bay Area.
For an appointment, call 831-426-4321

Advanced Skincare Treatments

Customized for You

Using organics, ecologically friendly ingredients and botanical products, our facials contain exclusive formulas to create unique and personalized treatments.

Most facials include a hand massage, neck and shoulder massage, & extractions. Depending on your skin type, different additions may be included: High frequency, Ultrasonic, Micro-current, LED etc. an add on can be incorporated with additional fee’s.  Pure Beauty Esthetics goal is to address every client need based on their skin type and to keep your treatment unique and designed for you.

Some Of Our Great Products


Signature Facial 

This is a great first-time facial. A deep pore cleansing, followed by an enzyme peel, extractions and a facial mask. Correct products for your individual skin type will be selected and tailored to your needs. 60 min. $90.00

Pure Fiji  Deep Hydrating Facial  

A powerful hydrating facial that dramatically boosts hydration using plant actives to nourish, repair, and restore moisture balance. Natural extracts will help renew cells, decrease fine lines and wrinkles. 60 min. $90.00

Renewal Lemon Zest Facial 

 This facial is designed for normal or dry skin with irregular pigmentation.  Exfoliate and brighten the skin with the antioxidant and brightening benefits of lemon.  Promoting hydration and using arbutin and kojic to help address pigmentation and promote lightening and even skin tone. 60.min. $99.00

Purify & Clarify Facial 

This specialized treatment for problematic skin will clarify, exfoliate, and draw out impurities while nourishing skin. Natural occurring AHA or BHA removes dead surface cells leaving skin smoother and clearer. Extractions, and blue light LED to clean and clear acne bacteria.  A soothing mask provides a protective shield keeping skin calm, hydrated and youthful looking. 60. min. $90.00


Clinical & Advanced Skincare

Microdermabrasion Facial

Reduces fine lines & wrinkles, acne scaring, removes excess skin oils, helps restore sun damaged skin, uneven pigmentation and/or discoloration caused by pregnancy or birth control pills & age spots. A great exfoliation treatment if you are looking to dramatically improve the appearance of your skin. This treatment can be done on most skin types. Your skin will look and feel amazing! 60 minutes, $100.00 

Hydrodermabrasion Oxygen Infusion Facial

This is the latest technology using a diamond tip dermabrasion utilizing water jets to exfoliate the skin. This can be used on all skin types to repair aging, congested, blemished, dull, or discolored skin.  Our special H2O serums wash away dead skin cells and hydrate the epidermis.  Finishing with and oxygen spray mixed with antioxidations revitalizing and plumping up the skin. 75.00 min $125.00

Jan Marini Illuminating or Refine Peel System

Our peeling systems address aging, acne, hyperpigmentation and redness for individuals seeking results with a minor degree of flaking.  The unique combination of acids found in each peeling system such as retinol, peptides, and antioxidants enhance efficacy and overall results. Our Estheticians with recommend the best system for you. 60.min. $150.00

Celluma LED Light Therapy

This is a stand-alone 30 min. session. Weekly sessions are recommended for maximum results. Based on NASA research the Celluma delivers blue, red, and near infrared light energy to safely address a wide variety of conditions, including acne, wrinkles and pain.  Reducing inflammation, bacteria and enhancing circulation. 30. Min. $45.00

Add on to enhance any facial:

Celluma LED Light Therapy 10. min $15.00
Specialty Mask $20.00
Glycolic, Salicylic, or Lactic peel $20.00
Oxygen infused serum: $10.00


Superior hair removal without irritation and allergens. We only use high grade natural rosin which is non-allergenic to give wax its stick combined with beeswax, titanium dioxide, and a mix of nourishing vegetable oils. This makes waxing less painful, gentle, and soothing, All waxing services are preformed in the most hygienic fashion. Note only licensed Estheticians and Cosmetologists are allowed to wax in California regulated by the state board.

Eyebrow wax $25.00
Lip: $10.00
Chin: $5.00 to $10.00
Sides: $10.00
Full Face: $45.00
Underarms: $15.00
Classic Bikini: $30.00
Skinny Bikini wax: $40.00

Interested... Please fill out our new client consult and book your free in-house visit with Erika.


Find us in our Seabright neighborhood between the cross streets of Federick and South Morrissey at 349 Gault Street, Santa Cruz.

Our hours are 9am – 6pm, by apppointment only, Tuesday through Saturday. Tel: 831-426-4321

★ ★ ★ ★ ★
Fabulous reviews from satisfied customers of Pure Beauty
Fabulous reviews from satisfied customers