Serving San Jose, Santa Cruz & Monterey Bay Area.
For an appointment, call 831-426-4321

Advanced Skincare & Products

Customized for You

Using organics, ecologically friendly ingredients and botanical products, and clinical skincare our facials contain exclusive formulas to create unique and personalized treatments, with clinically proven results.

Most facials include a hand massage, neck and shoulder massage, & extractions. Depending on your skin type, different additions may be included: High frequency, Ultrasonic, Micro-current, LED etc. an add on can be incorporated with additional fee’s.  Pure Beauty Esthetics goal is to address every client need based on their skin type and to keep your treatment unique and designed for you.


While our salon is closed, replenish your skincare products using the links below

We’ve teamed up with Skinbetter to be able to offer their products online with our own account, just use the link below when you need to re-order just fill out the online form – Visit Skin Better

Epionce has helped to set up a link to reorder from their website and Pure Beauty receives credit. You receive free shipping and free samples! Visit Epionce

We can also ship out any skincare products if your running low, just email or give us a call 831-426-4321.


Signature Facial 

Our Signature facial begins with deep cleansing using steam with and enzymatic peeling to gently digest dead skin cells and cellular build up. Extractions are performed as needed, and a specialty mask is applied based on skin type. All products use will be determined on skin type: Dry, mature, sensitive, or oily. 60 min. $125.00

Purify & Clarify Facial 

This specialized treatment for problematic skin will clarify, exfoliate, and draw out impurities while nourishing skin. Natural occurring AHA or BHA removes dead surface cells leaving skin smoother and clearer. Extractions, and blue light LED Celluma light to clean and clear acne bacteria.  A purifying calming mask, and tailored finishing products to nourish the skin. 60. min. $125.00


Clinical & Advanced Skincare

Dermalinfusion Silk Peel

Dermalinfusion is a cutting-edge patent technology that uses a diamond encrusted tip to exfoliate the skin with an infusion of serums. Fullness, smoothness, and radiance last for days stimulating more renewal to help regenerate healthy skin cells. Silk peel treatment is customized for each client using unique serums for: Hydration, fine lines, Sun damage, hyperpigmentation, rough skin, acne, and acne scaring. 60 min, $175.00

Microdermabrasion Facial

A proven stand-alone facial treatment that exfoliates the skin using crystals to polish off dead skin cells. A glycolic, lactic, or enzymatic peel will be selected by your Esthetician as a dual peel to enhance the treatment. Extractions are performed if needed, mask, serum and specialty finishing product are applied. 60 minutes, $125.00 

Ultimate Oxygen Infusion Facial

This is the latest technology using a diamond tip dermabrasion utilizing water jets to exfoliate the skin. This can be used on all skin types to repair aging, congested, blemished, dull, or discolored skin.  Our special H2O serums wash away dead skin cells and hydrate the epidermis.  Finishing with and oxygen spray mixed with antioxidations revitalizing and plumping up the skin. 75.00 min $125.00

AlphaRet Skin Better Peel

A peel designed to treat and improve overall skin tone and texture and mild photodamage with minimal peeling giving the skin a youthful glow. 60 min. $160.00

Celluma LED Light Therapy

This is a stand-alone 30 min. session. Weekly sessions are recommended for maximum results. Based on NASA research the Celluma delivers blue, red, and near infrared light energy to safely address a wide variety of conditions, including acne, wrinkles and pain.  Reducing inflammation, bacteria and enhancing circulation. 30. Min. $45.00

Add on to enhance any facial:

Celluma LED Light Therapy 10. min $15.00
Specialty Mask $20.00
Glycolic, Salicylic, or Lactic peel $20.00
Oxygen infused serum: $10.00


Superior hair removal without irritation and allergens. We only use high grade natural rosin which is non-allergenic to give wax its stick combined with beeswax, titanium dioxide, and a mix of nourishing vegetable oils. This makes waxing less painful, gentle, and soothing, All waxing services are preformed in the most hygienic fashion. Note only licensed Estheticians and Cosmetologists are allowed to wax in California regulated by the state board.

Eyebrow wax $25.00
Lip: $10.00
Chin: $5.00 to $10.00
Sides: $10.00
Full Face: $45.00
Underarms: $15.00
Classic Bikini: $30.00
Skinny Bikini wax: $40.00

Interested… Please fill out our new client consult and book your free in-house visit with Erika.


Find us in our Seabright neighborhood between the cross streets of Federick and South Morrissey at 349 Gault Street, Santa Cruz.

Our hours are 9am – 6pm, by apppointment only, Tuesday through Saturday.
Tel: 831-426-4321

★ ★ ★ ★ ★
Fabulous reviews from satisfied customers of Pure Beauty